Different audio measurement methods answer slightly different questions. Some aim to reflect how loud audio is perceived by a listener, while others describe the average signal energy over time. Both approaches are valid, but they are not interchangeable. LUFS (Loudness Units relative to Full Scale) is a standardized loudness measurement defined by international broadcast standards. Its purpose is to represent perceived loudness as consistently as possible across different ty

AI voices are great for testing scripts, extreme low-budget projects, or voice messages that need quick updates. They can even be guided with tags to adjust tone and delivery, and because they’re trained on real human speech, they can sometimes sound indistinguishable from a real person. Human voices, however, excel at interpretation, emotion, and emphasis—keeping listeners engaged and ensuring your message truly connects. The interaction you get when working with a professio